We are a small editorial team that studies which numbers actually explain how a business is doing, then writes it down clearly. Nothing on this site is sold.
wismarkeasy began as a set of internal notes kept by a small group of operators and analysts based in Prešov, Slovakia, who kept re-explaining the same handful of metrics to the founders and managers they worked with. Over time those notes turned into structured explainers, and we decided the material was more useful published openly than kept private.
Today, Business by Numbers is maintained as a standalone, informational publication. We are not an analytics vendor, consultancy or accountancy, and we do not sell services, courses or memberships through this website.
We would rather publish an explainer two weeks late than publish one that hasn't been checked against reliable sources.
We do not accept payment to feature a company favourably, and this site does not sell any product or service.
Every explainer is written so a first-time founder and an experienced analyst can both take something useful from it.
To keep expectations clear: wismarkeasy does not provide paid consulting, coaching, legal advice or financial advice. Content on this site is general and informational, and should not be treated as a substitute for professional advice specific to your situation. We do not process payments, sell subscriptions, or offer any commercial service through this website.
Reach out with questions about our editorial process, sourcing, or a correction to an existing explainer.
